---
title: "Bonafidee: The Digital Trust Pioneers"
description: Bonafidee, the UK leader in digital anti-fraud solutions, customer verification and e-signatures are pleased to announce our new rebranding.
image: https://blog.bonafidee.com/hubfs/Screenshot%202023-01-25%20at%2015.50.36.png
---

[![Bonafidee](https://blog.bonafidee.com/hubfs/logo-1.svg "Bonafidee")](https://www.bonafidee.com/)

- [Book a demo](https://bonafidee.com/contact-us/)

- [Book a demo](https://bonafidee.com/contact-us/)

News | 25 Jan 2023

# Bonafidee: The Digital Trust Pioneers

![Bonafidee](https://blog.bonafidee.com/hubfs/Screenshot%202023-01-25%20at%2015.52.06.png)

## Trust matters more than ever and at Bonafidee, we want to demonstrate that at every touchpoint of our customer journey.

Bonafidee, the UK leader in digital anti-fraud solutions, customer verification and e-signatures are pleased to announce that we have completed a major rebranding. Prompted by our dedication to transparency, trust and security in the digital age. 

After 10 years of investment in our market-leading product, our G2M strategy was up against some well-known, and well-funded competition. However, in the UK market and, with what these companies truly have to offer, we know our product excels against the competition.   
Our brand needed to reflect that more accurately - a new logo, colour scheme and most importantly helping our customers truly understand the capabilities and benefits of our product were at forefront of our minds. 

We believe our new look instils confidence and supports our values of trust and assurance.

We are excited about the future and the role good technology will make in transforming our lives for the better.

[![Case study How Automoney Motor Finance scaled rapidly with Bonafidee Download the case study](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25121155/d8c8f9c6-3388-4c0a-9e57-3f841a00ef6b.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25121155/d8c8f9c6-3388-4c0a-9e57-3f841a00ef6b)

## Latest resources

### [![Bonafidee](https://blog.bonafidee.com/hubfs/KYC.jpg) Article | 24 Jun 2026 Transform your consumer journey with digital KYC](https://blog.bonafidee.com/resources/transform-your-consumer-journey-with-digital-kyc)

### [![Bonafidee](https://blog.bonafidee.com/hubfs/digital%20onboarding.jpg) Article | 11 Jun 2026 How to create a digital onboarding experience that builds trust](https://blog.bonafidee.com/resources/how-to-create-a-digital-onboarding-experience-that-builds-trust)

## Ready for faster, secure onboarding with Bonafidee?

To find out how Bonafidee’s ID verification, KYC and anti-fraud tools could keep your business secure, contact us to arrange a demo.

[Book a demo](https://www.bonafidee.com/contact-us/)

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